Moreover, any inspection of this kind could only be random. Worse, the three parties could come up with conflicting reports as illumination could fail at any point of time,” says Raj.
“It is not an unusual to see people mounted on mobikes traveling the length and breadth of a city to find out whether the lightings for the billboards are in order or not. The light could be functioning when the media owner’s employees are making their inspection and could fail when the advertisers representatives make their visit. The added problem is no one knows for sure the exact duration of the illumination failure, even though the media owner gets paid taking the illumination time into account,” Raj points out.