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“The HIM system costs only Rs 35,000 and it could pay back the investment in matter of months,” says Raj. “We have made presentations to some of the top players in the out door industry and the feedback is quite encouraging. The media owners are readily acknowledging the benefits of this innovative product, he says.

“A lighted billboard fetches a huge premium from the advertisers. Yet, the system for monitoring the illumination is far from perfect. Currently, media owners, advertisers and maintenance agencies make visits to check the status of illumination independently. Moreover, any inspection of this kind could only be random. Worse, the three parties could come up with conflicting reports as illumination could fail at any point of time,” says Raj.

 
Moreover, any inspection of this kind could only be random. Worse, the three parties could come up with conflicting reports as illumination could fail at any point of time,” says Raj.

“It is not an unusual to see people mounted on   mobikes   traveling the length and breadth of a city to find out whether the lightings for the billboards are in order or not. The light could be functioning when the media owner’s employees are making their inspection and could fail when the advertisers representatives make their visit. The added problem is no one knows for sure the exact duration of the illumination failure, even though the media owner gets paid taking the illumination time into account,” Raj points out.
 
According to him, the media owner could not be assured of their income just because of the unpredictability of the illumination. The failure could take place due to a host of reasons; it could be voltage fluctuation or connectivity problem or just a faulty component. “So it is in every body’s interest that there is a system that ensures uninterrupted illumination as well as creates monitoring illumination,” says Raj
Raj parmar’s   company produces embedded technology   products   for automation and has also developed  a  colour registration system for the print industry.
 
 


 
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