I think the management gurus have talked a lot about the first-mover-advantage but again it is a misnomer of sorts.

For Raj, who has more than 15 years of Print Media experience, the pains and requirements were known and so were the challenges faced by the end users’. Having studied the market and the requirements of various end users of prevailing color registration systems, it was evident that there is a void which needs to be addressed for the printing industry.

This was the right opportunity for him to put together a team with past experience in print media to study, research, conceptualize, architect, develop and bench test a color registration system. And while doing so care was taken to keep the costs to an affordable level.

Emerging Technology developed a system which addressed the requirements of the industry. We had the understanding of the industry benchmarks from the existing market scenario. This helped us tremendously in reinventing the system and while doing so incorporated new features to attain enviable position.

The advantage is in-depth relevant knowledge qualification and multi-disciplinary expertise made Emerging Technology’s InkStat make early inroads in the industry.
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