|I think the
management gurus have talked a lot about
the first-mover-advantage but again
it is a misnomer of sorts.
For Raj, who has more than 15 years
of Print Media experience, the pains
and requirements were known and so were
the challenges faced by the end users’.
Having studied the market and the requirements
of various end users of prevailing color
registration systems, it was evident
that there is a void which needs to
be addressed for the printing industry.
This was the right opportunity for him
to put together a team with past experience
in print media to study, research, conceptualize,
architect, develop and bench test a
color registration system. And while
doing so care was taken to keep the
costs to an affordable level.
Emerging Technology developed a system
which addressed the requirements of
the industry. We had the understanding
of the industry benchmarks from the
existing market scenario. This helped
us tremendously in reinventing the system
and while doing so incorporated new
features to attain enviable position.
The advantage is in-depth relevant knowledge
qualification and multi-disciplinary
expertise made Emerging Technology’s
InkStat make early inroads in the industry.