We at Emerging have well defined approach to business. A business idea is pursued only when the client derives the following:

Faster RoI Be it product or services, the end users' return-on-investment should be higher than the best investment opportunity in a given economy.

Defensible USP The offering should provide "never before" features and functionality with innovative technology making it difficult for the competition to catch-up both in terms of competitive product at a competitive pricing. Increased Revenues / Earnings / Profit This can be increased by reducing operating costs, reducing man-power, reducing wastage, enhancing brand image there by increasing sales.

A lot is said about the first-mover-advantage, but it is a misnomer of sorts where technology is concerned. Technology is in a constant state of evolution, always improving, undergoing new innovations to ensure a vastly improved and an even more user friendly product for the end consumer.

A new entrant is always at a technological advantage as the users have experienced the product and are have already expressed concerns about the limitations and shortcomings of the product. We pride the fact that we are late entrant and have technologically enabled competitive edge over the existing players.